Category: Business

Advertisement In today’s highly competitive business landscape, companies are constantly striving to gain a competitive edge over their rivals. However, the traditional approach of outperforming competitors in a red ocean of intense competition can be expensive and challenging. This is where the blue ocean strategy, as introduced by W. Chan Kim and Renee Mauborgne, comes … Read More “The Blue Ocean Strategy for Startups” »

In an ever-connected world where global travel has become an integral part of our lives, the aviation industry plays a pivotal role in shaping economies. As of 2020, the aviation industry supported at least 65.5 million jobs globally and $2.7 trillion (3.6%) of the world’s gross domestic product (GDP). If aviation were a country, it would rank 20th … Read More “Why does Nigeria need a national carrier?” »