by Fintechnews Africa
14 August 2023
Football club Paris Saint-Germain and Yassir, the Super-App offering on-demand and payment services in North Africa announced the signing of a global partnership for three seasons with the aim of further developing the Yassir brand on the international stage.
The Yassir online marketplace, which offers transport, delivery, and payment services, chose to team up with Paris Saint-Germain in order to develop its brand worldwide and expand its presence in the seven countries in which it is already established: Algeria, Canada, France, Morocco, Senegal, South Africa and Tunisia.
For three seasons, the largest on-demand services and payments company in North Africa will benefit from unique visibility thanks to the support of Paris Saint-Germain. As part of the rights acquired, Yassir will feature on the LEDs in the legendary Parc des Princes stadium and will have the opportunity to address Paris Saint-Germain’s 200 million followers, one of the largest communities in world sport, live on social media in a bid to attract even more customers with its innovative campaigns.
“Yassir is the largest on-demand services and payments company in North Africa,”
said Noureddine Tayebi, founder and Chief Executive Officer of the Yassir platform.
“In five years, we have become established in seven countries and over fifty cities across the globe. We are confident that our alliance with Paris Saint-Germain, a French club that has become a truly global brand, will enable us to expand into other regional, continental, and world markets. We cannot wait to treat our loyal customers to a unique experience with Paris Saint-Germain.”
Marc Armstrong, Chief Revenue Officer at Paris Saint-Germain, added,
“We are delighted to team up with a company that shares our philosophy. Yassir and Paris Saint-Germain both want to explore new horizons and are determined to push boundaries in order to continue enriching the experience of our supporters and customers alike.”
To celebrate this collaboration, Paris Saint-Germain and Yassir will create unique offers and experiences for the 8 million users of the Yassir Super-App across the globe, with the aim of attracting and earning the loyalty of even more customers.
Featured image credit: Edited from https://en.psg.fr/
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