Limitless Beliefs Newsletter

Discover investment opportunities in Africa

Who Owns Prime Hydration?


Who Really Owns Prime Hydration? Unveiling the Tropical Punch Powerhouse

In the ever-evolving world of beverages, one brand has taken the market by storm with its refreshing and functional offerings. Prime Hydration, known for its tropical punch flavor, has gained immense popularity among consumers.

With its unique combination of great taste and functionality, Prime Hydration has become a go-to choice for those seeking to refresh, replenish, and refuel.

But who owns Prime Hydration? This article will delve into the depths of Prime Hydration’s ownership and uncover the truth behind the brand.

Also read: How Much is Prime Hydration Worth?

Who Owns Prime Hydration?

The Rise of Prime Hydration

A Collaborative Creation

Prime Hydration burst onto the scene in January 2022, capturing the attention of consumers worldwide.

The brand’s success can be attributed, in part, to the influence of its founders, YouTubers Logan Paul and KSI.

With a combined subscriber count of over 40 million, these social media stars brought their immense followings and marketing prowess.

The Power of Social Media

Logan Paul and KSI, known for their vlogs, gaming content, and collaborations, have cultivated a loyal fan base over the years.

This dedicated audience provided a solid foundation for Prime Hydration’s initial success.

By leveraging their social media platforms, Logan Paul and KSI promoted Prime Hydration to their millions of followers, generating buzz and excitement for the brand.

A Flavorful Offering

At the heart of Prime Hydration’s appeal is its tropical punch flavor.

This delightful combination of fruity notes and refreshing taste has resonated with consumers seeking a flavorful and invigorating experience.

The tropical punch flavor has become synonymous with Prime Hydration, offering a unique twist on traditional hydration drinks.

Unmasking the True Owners: Who Owns Prime Hydration?

The Role of Congo Brands

While Logan Paul and KSI are undoubtedly associated with Prime Hydration, they are not the sole owners of the brand.

The true owners of Prime Hydration are a company called Congo Brands, headquartered in Kentucky.

Congo Brands specializes in developing and manufacturing innovative products for the outdoor and travel markets.

The Business Partnership

Who Owns Prime Hydration?

Congo Brands was founded by Max Clemons and Trey Steiger in 2014.

With a focus on creating products that enhance the outdoor human experience, Clemons and Steiger have built a portfolio of successful brands, including Prime Hydration.

As business partners, Clemons and Steiger bring their product design, engineering, and manufacturing expertise to the table.

Logan Paul and KSI’s Ownership Stake

While Logan Paul and KSI may not fully own Prime Hydration, they do have a stake in the brand. Together, they own 20% of the company, making them significant shareholders.

Their involvement in the brand extends beyond ownership, as they act as brand representatives and partners, leveraging their influence to promote Prime Hydration.

The Role of Brand Representatives

Logan Paul and KSI’s presence in the marketing and promotion of Prime Hydration cannot be understated.

Their association with the brand has driven its popularity and success.

Their massive online following and loyal fan base have contributed to Prime Hydration’s widespread appeal, making it a household name among their dedicated followers.

The Financial Success of Prime Hydration

Impressive Sales Figures

Prime Hydration’s financial success is evident in its impressive sales figures.

Within its first year on the market, the brand generated an astonishing £200 million ($250 million) in retail sales. This remarkable achievement highlights the brand’s strong market presence and consumer demand for its products.

Coca-Cola’s Acquisition

The value of Prime Hydration extends beyond its initial sales figures. In a surprising turn of events, Coca-Cola acquired Prime Hydration for a staggering $10 billion.

This acquisition solidified Prime Hydration’s position in the market and provided the brand with substantial resources for further growth and expansion.

The worth of prime hydration

While the precise net worth of Prime Hydration is not publicly disclosed, its financial success and market value are undeniable.

Furthermore, the brand’s £200 million ($250 million) in retail sales and its acquisition by Coca-Cola point to its significant worth.

Also, Prime Hydration’s unique combination of great taste and functionality and the influence of Logan Paul and KSI have propelled the brand to new heights.

The Tropical Punch Legacy

Who Owns Prime Hydration?

A Flavorful Delight

Prime Hydration’s tropical punch flavor has become its signature offering.

Additionally, this delightful blend of tropical fruits and refreshing taste has captivated consumers, providing a hydrating experience that fills the void where great taste meets function.

The tropical punch flavor has become synonymous with Prime Hydration’s commitment to delivering a flavorful and invigorating beverage.

A Functional Beverage

Beyond its great taste, Prime Hydration offers functional benefits to its consumers.

Packed with electrolytes and essential vitamins, Prime Hydration is designed to replenish and refuel the body during physical activity or everyday life.

Furthermore, the brand’s focus on functionality sets it apart from traditional energy drinks and sports drinks, providing consumers with a healthier alternative.

The Power of Coconut Water

One of the key ingredients in Prime Hydration’s tropical punch flavor is coconut water. Known for its hydrating properties and natural sweetness, coconut water adds a unique twist to the beverage.

Furthermore, with its electrolyte content and refreshing taste, coconut water enhances the overall experience of Prime Hydration, making it a go-to choice for those seeking hydration and great taste.


In conclusion, Prime Hydration has taken the beverage industry by storm with its tropical punch flavor. While Logan Paul and KSI may not be the sole owners of the brand, their influence and partnership with Congo Brands have been instrumental in its success.

Furthermore, the combination of great taste, functionality, and the power of social media has propelled Prime Hydration to new heights.

As consumers continue to seek refreshing and functional options, Prime Hydration’s tropical punch flavor will undoubtedly remain a favorite choice for those looking to refresh, replenish, and refuel.

Disclaimer: The information presented in this article is based on research and available sources. Ownership and financial details may be subject to change over time. Please refer to official sources for the most up-to-date information on Prime Hydration’s ownership and financial status.

Leave a Reply

Your email address will not be published. Required fields are marked *